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What is digital marketing?
Promoting or marketing your product or services on the digital platforms, including the internet, mobile phones and display advertisements is collectively known as digital marketing. With the internet becoming an integral part of everyone’s life, the way of marketing products and services too has evolved and every brand and business is using technology to reach out to the maximum number of people. It is being used to entice potential buyers and inform the existing customer base of new arrivals.Why choose digital marketing over traditional marketing?
Following are the reasons that show digital marketing is a wise investment and effective channel that can help in the growth of business:
Cost-effective in comparison to Traditional marketing: New and small businesses having a tight budget and should opt for digital marketing for quick and effective results. They can analyze the fruitfulness of different strategies being applied and accordingly choose which to go further with.

More power to small companies: Small companies can interact with multiple numbers of customers even without having call centers across the world where they don’t even have physical branches.

Higher conversion rate: Success of business enterprises is measured in terms of percentage of conversion of incoming traffic into leads, sales or subscribers. Digital marketing programs help you to opt out from a number of options that can help you get a higher conversion rate. Some of these tools are Search Engine Optimization, email marketing and social media marketing.

Get better revenues: With higher conversion rate comes higher number of sales and ultimately better revenue that can be invested in expanding business and workforce.

Helps in building brand Reputation: It helps in interacting with people who might be interested in your product and services. If you provide your customer what you promised, they will also help you by word of mouth.

Make use of the next generation technology: The world is welcoming “internet of Things” which is a global ecosystem comprising of interconnected smart gadgets like tablets, computers, smartphones and smart-watches etc. It is going to play a crucial role in the future and a course in digital marketing in advance is going to give you an edge over others.
A course in marketing from a reputed institute not just helps you understand different facets of marketing and makes you techno-friendly, but it also helps you in understanding the minutes of business strategies.What a marketing course has to offer you?
During the course, you would come across the benefits of online marketing over traditional marketing. Valuable sessions about web hosting server, domain registration, TLD and SLD servers, Windows and Linux servers are an integral part of digital marketing course. A well-planned curriculum comprises of syllabus segregated in different modules dealing with topics like social media optimization and marketing, SEO basics, Google ads, email marketing and lots more. By the time you complete the course, you will have a clear vision and mission to implement digital marketing and make the best out of it to impart new heights to your business.

If you want to opt for a vocation where you can serve patients, tend to their ailments and, at the same time, get involved in the drug industry, what can be more fitting than being a pharmacy technician? Around the country, pharmacies provide medication to people in need. The major role is played by the pharmacists or health professionals who take care of the patient’s diseases and their medications. The technicians are generally appointed to lend a helping hand and assist the pharmacists. They provide pharmaceutical care in some cases.To know how to become a pharmacy tech you should be well aware of the prospects and kind of training required.Career ProspectsThe pharmaceutical industry is a fast growing profession and is expected to grow 32% from the year 2006 to 2016. Pharmacy technicians passing out from genuine institutions are employed in dispensaries or pharmacies. According to surveys, two third of the trainees work in retail pharmacies and drug stores. They work independently or under a retail chain and, sometimes, also in biomedical laboratories. A section of the remaining technicians are appointed in hospitals where they carry out clinical roles and provide medication. Technicians also get involved with the internet pharmacies where they offer counsel and work by mail order. They also serve the Federal Government and tend to warfare patients.Basic Training ProgramsAt many healthcare units, pharmacy technicians are employed without any formal training. However certain facilities prefer their employees to undergo training and certificate courses before they join work. There are some institutions where such trainings are provided, but those certificates are voluntary. Certificate renewal has to be done in every 2 years through 20 hours additional education program. The Institute for The Certification of Pharmacy Technician offers national certificates for the aspiring. Many pharmacies run internship curriculum where the students are given hands on experience. Other than that, diploma or degree programs are offered by many hospitals, technical colleges, armed forces and proprietary schools.Educational RequirementsFor suitable employment, you should be well acquainted with the various jobs performed by a pharmacy tech. The Pharmacy Technician degree and diploma programs provide students with appropriate knowledge and experience. As basics, they teach you preparing and dispensing medications, proper maintenance of medical records, stocking of drugs and labeling of prescribed medications. You are also taught customer service skills and demonstration abilities.Remuneration Your earnings can vary with your work place. Your know-how also counts and as you grow to be an experienced professional, your pharmacy technician salary also sees the high. For a beginner, the offered pharmacy tech salary is around $27,384 to $33,933. However for those at a higher rank, the salary goes up to $37,097. For others, the salary falls in between. With increasing job prospects and demand, pharmacy technicians are gradually making more money.Many aspiring students want to know how to become a pharmacy technician. For them, it is required to gather information about healthcare schools and enroll their names accordingly.